How do we start the research process in advertising. This training will focus on Research and Banner Placement. If your Income Opportunity does not provide you with a Marketing and Advertising Database or Daily Training…then what?

Step 1, let’s get comfortable with http://www.alexa.com/ Alexa is an incredible resource to maximize building your Marketing and Advertising Database. Let’s run through the process:

http://www.alexa.com/ PRINT THE STEPS BELOW FOR FUTURE USE

1. From the Home Page you will see on the right hand side of the Page: Site Info, and a place to put in a web address.
2. For example put in the following website: http://www.shoemoney.com/
3. It will take you to a whole new Page…you will see the following information on http://www.shoemoney.com/: First key component is a Traffic Rank 4,492. What does this mean? In the case of Alexa the lower the number the MORE traffic that the site gets. In the case of number it flip flops between Yahoo and Google. But don’t worry about them.
4. Now is there a certain number cutoff, meaning you shouldn’t advertise on a site higher than “X” number. Well some logic says, only advertise on sites that are Ranked 100,000 or less. To me that is way to black or white. I think the thinking on whether to invest advertising dollars on a site has something more to do with the trends of the site. Scroll down the Alexa page a bit further…..
5. You scroll down the page stop at you will see more statistics on the website specific. Page Views, Number of Pages a user looks at , and overall traffic trends. Shoemoney.com good place to advertise. But these statistics will tell you more of a site than just the Traffic Ranking. Let’s say, you have a website that is relatively new, and the Alexa Ranking is 318,990. Conventional wisdom says don’t advertise there. However, at looking at the trends, are the percentages up through the roof? Is traffic up to 200, 300 or 800%? Is the reach up 10,000 or more? Are the Page views up? If you could say yes, to all of the above….GO FOR IT!!!! You may be hitting an up and coming site, and might be able to  get cheap advertising!!!
6. Also, let’s say, you went on to a website and the Traffic Ranking is 55,267 and all the percentages, traffic, and page views are down and down significantly….would you advertise there? Maybe maybe not…..
7. I have driven traffic to my sites that have an Alexa Ranking of 775,944!!! Don’t let the Traffic rank be your sole decision maker…that is for lazy advertisers…not  Advanced Advertisers.

Now here is the really cool thing about the Alexa site, that is the Related Links link. Scroll back up the page you are already on, on the left hand side, you will see related links. Click on that….

Now on the new page, this will show you sites that are related to that of http://www.shoemoney.com/ as an example, as we used above!!! For each and every website your own, after checking its Alexa Ranking you WILL ALWAYS click on related links. You will have some duplication, but it will as bring up fresh sites!! You will keep building, building, and building your database.

Now, let me give you some sites to run through, check its’ Alexa Ranking and get related links on, and just start the building process: shoemoney.com, johnchow.com, johncow.com, gorillasushi.com, youngentrepreneurs.com, moneybites.com, dollarshower.com, dollarsandsense.com, collinlahay.com, ablewise.com, and 24.com If you do this you will start building that database by the hundreds.