If you’re not sticking to the copywriting “rules,” you may be missing out on sales. There are certain “rules” and principles established in copywriting because they’re proven to work. They’ve been tested over and over again. It’s highly recommended that you follow the rules.
An objection is that your copy may look like everyone else’s. But you should still follow the copywriting rules. It’s true that you can break the rules. But to break them, you need to be familiar with them first.

Remember, the objective of your copy is to get sales, not to show your creativity.

If you don’t know the rules for copywriting, here are some of them:

1. Headlines. You’ll want to include a benefit in your headlines. Show what’s in it for the prospect or any advantages the prospect will get. Adding urgency to your headline is helpful too.

2. The lead. Your opening paragraphs must catch attention. The problem-solution technique is an easy and proven way to write your lead. To use the problem-solution technique, state the problems the prospect is having and show your product or service has the solution.

3. Sell on emotion. Prospects buy on emotion. To influence their decisions, you’ll have to influence their emotions. That means you’ll have to include benefits to get them excited about your product or service.

4. Call to action. You’ll need to tell your prospect what to do at the end of your copy. If you want your prospect to click on a link to order now, tell him to do so. If you want her to go to a Web site, tell her to click on the link. Add urgency to get the prospect to take action now.

5. Money-back guarantee. A money-back guarantee is proven to increase sales
This is because it takes away the risk from the prospect. You’ll want to make sure you include a money-back guarantee.

6. Use subheads. Most of your prospects skim your copy. To appeal to them, you’ll need to include subheads to make your copy “skimming friendly.” If your subheads catch your prospect’s attention, he’ll decide to take the time to read your copy.
If you don’t include subheads, it’s hard for your prospect to skim your copy. And he’s not going to skim nor read the copy.

So remember to stick to the rules when writing your copy. Don’t reinvent the wheel. Instead, do what’s proven to work.