I was speaking with a Friend the other day and I asked him one simple question: “Why Do People Struggle in Advertising their Home Based Business”…now his answer was quite long, like 45 minutes long, and most of that will be for another Post.

However, the part that stuck with me, was a Disciplined Sense of Urgency. He felt there is that Internet Disease of you got a website and people will just come. The fact is, most people wait. Maybe they are waiting on Guidance, Time, Knowledge, Money, Tools, Splash Page, Content…whatever it is….but it is most certainly not a Sense of Urgency.

Look, let’s review the facts. First, even a Home Based Business is a long term strategy, those that have had success working from home will tell you that. Do we fall in love with Instant Gratification…yes, that is what Sells the System. Long term to build a real Business, each Ad as quickly as you can place is setting yourself up with an annuity. When that annuity matures, maybe a month, six months, eight months, or even a year. However, that is what advertising is, an investment in future income.

Second, you never get back the time you lose in hesitating. Here is what I mean. Think about that one ad you placed where the next Stone Evans, Frank Kern, Kelly Felix, may just be. Don’t be intimated at the notion that the most Successful of Internet Marketers won’t buy what you got…especially if it is a high ticket sale!!! Fact is you can never predict who is visiting a site a blog or a forum. You may miss out on the Guy or Gal that will make your Business explode in 2009.

Lastly, return on investment. You have invested hard earned capital or credit in your Business. The greatest way to alleviate the stress and anxiety associated with that Investment, is a Sense of Urgency in Action. The progress you make, the more seeds you plant, and the more annuities you “Invest” in, the less short term and long term stress you will have.